The discovery of Joe Fresh in December during my NYC trip changed my life. OK, perhaps a bit dramatic, but I can't say enough about it. I literally thank the fashion gods for the blue puffer coat I got for $29 (it's already been a long, harsh winter!) Since then, I have been planning my next trip to the Big Apple just to hit the flagship store again. And then, as if the universe were listening to my heart's deepest desire, Joe Fresh partners with jcpenny...Sweet mother of fashion, bring it on!
Hitting the world of online sales next Sunday, February 24th, Joe Fresh debuts at jcpenny (which, to be honest, could use a breath of fresh air...pardon the pun). I can't wait!
So, while only select stores will carry the line, I am happy to know the online shop will save me a trip. Did you know that Joe Fresh got its name from the fact that the clothing line used to be sold in Canadian grocery stores?? I can't imagine how that worked...grabbing some bananas, and oh wait...just the dress I was looking for! Funny image and thrilled that Joe Mimran has decided to make his brand more accessible. Countdown to 2.24.13!